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What is Content Optimization?

Content optimization is the process of improving your content to make it more visible to search engines and more engaging to users. It involves a variety of techniques, such as keyword research, on-page optimization, and link building.

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How to Resolve Duplicate Content Issues

Duplicate content is content that appears in more than one place on the internet. It can be caused by a number of factors, such as:

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Influencer Marketing and Shoppable Instagram: A Winning Combination

Influencer marketing and shoppable Instagram are two of the most powerful marketing tools available today. When combined, they can help businesses reach a large and engaged audience, generate leads, and drive sales.

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When a Recession Strikes, Is SEO Still Effective?

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO is an important part of any digital marketing strategy, but it can be especially important during a recession.

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How Amazon Changed its Search Algorithm to Boost its Own Products

Amazon has been criticized for years for its search algorithm, which many people believe is biased in favor of Amazon's own products. In 2023, Amazon made a number of changes to its search algorithm that further boosted its own products.

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How Salesforce Pardot Increased Leads by 29% and Conversions by 15%

Salesforce Pardot is a marketing automation platform that helps businesses attract, nurture, and convert leads. In a recent case study, Salesforce Pardot revealed that it was able to increase leads by 29% and conversions by 15% by optimizing its website for search engines (SEO).

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